Book Marketing and Sales

As part of the publication package, Melrose Books will formulate a strategy to promote and market your book. The aim of this is to raise the profile of your book and generate sales and this work begins well before publication. The book will be promoted in conjunction with yourself and suggestions and ideas are encouraged. We will identify your target readership and liaise with the you on this. All marketing and promotion work is provided at no extra cost.

Sales to Booksellers

Melrose Books will promote your book to booksellers through major book wholesalers such as Gardners, ensuring maximum availability and coverage. (In the United States, your book will be distributed through our American outlet as required.)

Direct Sales

Your book will be available direct to customers from our headquarters via telephone, mail order or trade website. The Melrose Books trade website will also provide detailed background information on your book. At the request of the author, we can arrange for the direct mailing of promotional material announcing the publication of your book. This targeted method of selling typically yields higher sales than other methods.

The Media

Central to our book promotion strategy is the advancement of media coverage of the publication and author. We will submit press releases to media outlets in advance of publication to stimulate media interest in your book. Press releases will be followed-up with correspondence to newspaper and magazine journalists encouraging book reviews, features, author interviews and other articles. Review copies of the book can be sent to the most relevent publications.

Broadcast Media

Melrose Books will send press releases to relevant national television and radio stations to encourage coverage of the book and author in the form of reviews, features, author profiles and interviews.

Melrose Books will keep a record of all activity in the media regarding your book and keep the author in touch with new developments as they occur.

Booksellers

Melrose Books will use our contacts to correspond with major booksellers to encourage them to stock your book. We can also arrange signing sessions and interviews.

Libraries

Your book will be assigned an ISBN and copies are sent to The British Library and The Copyright Office in London. Your book will also be registered with the publishing trade directory Books in Print.

Your book will be promoted in conjunction with you as the author and your suggestions and ideas are encouraged.